CR RUNWAY WITH amfAR AGAINST COVID-19

Created by Carine Roitfeld, this first-of-its-kind virtual fashion show and behind-the-scenes event brings together some of the industry’s most iconic faces to offer a moment of creative inspiration and uplifting entertainment for everyone doing their part by staying home while raising awareness for research efforts led by the amfAR Fund to Fight COVID-19.  

This global event was directed by Fabien Constant and hosted by Derek Blasberg, Head of Fashion and Beauty, YouTube.

ABOUT THE amfAR FUND TO FIGHT COVID-19:

amfAR is a leader in infectious disease research and will be applying the experience and expertise acquired over 35 years of funding the most innovative and creative research on HIV/AIDS towards developing effective treatments for COVID-19. 

You can make a difference by supporting the amfAR Fund to Fight Covid-19.


HELP SUPPORT OUR RESEARCH

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Appearances, Walks and Words by

Virgil Abloh, Halima Aden, Lily Aldrige, Alessandra Ambrosio, Jordan Barrett, Hailey Bieber, Luna Bijl, Evangelo Bousis, Vittoria Ceretti, Abby Champion, Peter Dundas, Grace Elizabeth, Paloma Elsesser, Karen Elson, Miss Fame, Silvia Fendi, Isabeli Fontana, Fernando Garcia, Ashley Graham, Maria Grazia Chiuri, Kris Grikaite, Winnie Harlow, Eva Herzigova, Candice Huffine, Kim Kardashian West, Miranda Kerr, Karlie Kloss, Jill Kortleve, Karolina Kurkova, Adriana Lima, Alton Mason, Brandon Maxwell, Stella Maxwell, Shayna McNeill, Eniko Mihalik, Carolyn Murphy, Garrett Neff, Pierpaolo Piccioli, Sasha Pivovarova, Natasha Poly, Simon Porte Jacquemus, Heron Preston, Richard Quinn, Julia Restoin-Roitfeld, Olivier Rousteing, Jasmine Sanders, Shanina Shaik, Irina Shayk, Hyunji Shin, Joan Smalls, Lara Stone, Cara Taylor, Riccardo Tisci, Jasmine Tookes, Amber Valletta, Parker Van Noord, Diane von Fürstenberg, Alexander Wang, Xiao Wen Ju, Chad White, Anok Yai

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I hope this note finds you safe and well. As you may know, last June I began a dream that I’ve long had: to launch my very own runway show, CR Runway.

We would like to use our runway to create a platform to benefit research on and the fight against COVID-19. This year’s CR Runway will be entirely digital. CR Runway with amfAR Against COVID-19 will debut online on Friday, May 1 as the world’s first fashion show of its kind. With safety as our foremost concern, CR Runway with amfAR Against COVID-19 will be created remotely from all around the world. My team and I will collaborate directly with each talent on everything from fashion to hair, makeup, nails, and choreography direction so that every model can film herself “walking” from the comfort of her own home. These videos will be edited together to form a complete digital runway show which will be streamed on Friday, May 1.

In these times of uncertainty, our support for one another has never been so crucial. We must do what we can to help—not only in material efforts but also with our platforms and through our actions. I’ve always believed in the power of inspiration — it’s one of the founding reasons behind CR Fashion Book— and I know that we can use the runway to really make a difference. I look forward to your participation in CR Runway with amfAR Against COVID-19 and your help in bringing hope and inspiration to the hard-working scientists and others engaged in this fight.

Sincerely,

Carine

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“In this time of crisis, we are expanding our efforts to include research on the deadly new coronavirus and have established the amfAR Fund to Fight COVID-19 for that purpose. The fact is, amfAR is uniquely positioned to participate in the all-out effort to develop effective treatments and a vaccine for the coronavirus. However, we remain fully committed to HIV research and to finding a cure for the 38 million people worldwide living with HIV. That hasn’t changed. We are not diverting funds to COVID-19 research. All money donated for HIV research will stay in HIV research, whereas all donations to this special fund will be earmarked for research on COVID-19. In these challenging times, we are especially grateful for your generous support.”

Kevin Robert Frost
amfAR Chief Executive Officer

Carine Roitfeld and amfAR

Carine Roitfeld has been an extraordinarily generous and supportive friend of amfAR’s for many years, primarily through her participation in the world-renowned amfAR Gala Cannes. Since 2012 Carine has curated what has come to be an eagerly anticipated highlight of the Gala – a spectacular runway show featuring the world’s most famous models. All of the looks in the show are subsequently auctioned off as a single lot in the event’s celebrated live auction. Thanks to Carine, the runway show has generated millions of dollars for AIDS research.


HELP SUPPORT OUR RESEARCH

After 8 years of curating a fashion show in conjunction with the annual amfAR Gala Cannes, CR Runway was brought to life by Carine Roitfeld last June with its first memorable stand-alone fashion show in Florence.

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 Help Support our Research

Thank you

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Special Thanks To

Carine Roitfeld, Founder and Creative Director of CR Runway

Vladimir R Roitfeld, CR Runway Co-Founder and CEO

Directed by Fabien Constant

Hosted by Derek Blasberg

Edited by Maxime Gillier

Casting by fashion’s leading director Piergiorgio Del Moro

Music supervision by fashion’s leading sound director Michel Gaubert

Additional music direction by Johnny Jewel

Music by Chromatics and Glass Candy

Hairstyling direction courtesy of award-winning hairstylist Sam McKnight

Makeup direction for each model by renowned makeup artist Tom Pecheux

Nail direction from Mei Kawajiri

Choreography for each model at home provided by the go-to creative movement director Stephen Galloway

Creative consulting by CR Studio

Shelby Beamon, CR Studio Director

Ron Hartleben, Senior Fashion Editor at CR Fashion Book